CooliBlade invests in strategic marketing to support the customer experience

CooliBlade, an innovative high-power thermal management company, invests in strategic marketing by appointing Aki Määttä as the Head of Strategic Marketing. CooliBlade is a spin-out company from VTT Technical Research Center of Finland. CooliBlade has developed unique Thermal Channel technology for high-power electronics and Aki Määttä will take responsibility to serve our customers by utilizing modern digital marketing technologies. CooliBlade has ambitious goals to expand the business globally, and its marketing platforms will play an important role in this.

Aki will be responsible for serving our customer base with exciting and valuable marketing content. He will execute the marketing operations from strategic marketing activities to content creation to digital marketing campaigns so that thermal management experts to get more information about CooliBlade latest innovations and potential applications. Aki has long experience in the banking, telecommunications, and management consulting industries and has developed deep digital marketing, brand building, and digital business expertise. Aki started his work some months ago by creating brand strategy, guidelines, and content strategy for CooliBlade. So Aki has had a chance to become familiar with the CooliBlade team, technologies, and applications and this will help him create compelling stories about CooliBlade’s high-tech products.

Aki Määttä

“I’m excited to work with the experienced and technology savvy CooliBlade team. Even though the company is just established, the team has developed the technology already several years at VTT. It also has great to see that CooliBlade is built with such professionalism that this feels like a more mature company already. My objective is to create a professional brand for CooliBlade and enable this innovative business to enter international markets.”, Aki says.

Aki’s marketing and digital business know-how are valuable for a spin-out company with an ambition to build a global business. CooliBlade has already taken its first steps in its goal to become a global thermal management player in the next couple of years. Marketing and brand development are essential in reaching the target.

“I have been impressed by Aki’s diverse know-how about advanced digital marketing concepts. We are committed to supporting our customers and sales partners globally to get up-to-date information from our achievements in thermal management solutions. We are convinced that Aki can help us build the bridge between our innovative technical team and our customer base who are looking for novel solutions to their next-generation products”, Janne Suhonen, CCO of CooliBlade, comments.

Next time, you can get the feelings of Aki’s work at PCIM Europe (Nuremberg, May 10-12). The PCIM Europe is the world’s leading exhibition and conference for power electronics, intelligent motion, renewable energy, and energy management. We will introduce our new COMET product series and other new and innovative cooling solutions for all high-power applications at PCIM Europe.

 

More information from:

Janne Suhonen
[email protected]